Online Marketing is a numbers game: The key to any successful advertising campaign is to reach to as many people as possible.

You spent a lot of time setting up your business, so you know that it is wise to always do some comparative “shopping” before you buy any advertising. Here are several things you should consider:

• Online advertising is immediately done: any type of print advertising has to be set up and scheduled; flyers and newspapers may take several days and an ad
   in your local phone book may not come out until many months down the road.

• Online advertising is more responsive: you’ve decided to offer your customers a special discount: you can immediately add a coupon and adjust what you
   need to right on your website rather than having to wait for someone at the print shop or newspaper to get around to it.

• Online advertising is not just cost effective…it is cheaper: you get more “bang for your buck” online. Rather than having to pay higher prices for print work
   and distribution costs, you can use the money you save on advertising to add to your merchandise. (An added bonus is that you’ll also help environmentally
   because you’re using little, if any, natural resources to promote your business! )

• Online advertising can be easily tracked: If you do any sort of print advertising, the only tangible means of tracking how effective your campaign is, or at
   least part of it, is to use coupons that the customers have to redeem. Even then, it’s difficult to know exactly who is responding to any of your advertising.
  Online advertising can easily be measured and broken down into very specific results. Aside from tracking individual sales, there are ways of tracking which
  web pages have been seen. This is a great tool to use to help you refine your advertising and be much more responsive to your customers.

• Online advertising works: If it didn’t, it wouldn’t be enticing advertisers to continue to increase their online advertising budgets by 25 percent each year!