Online Marketing is a numbers game: The key to any successful advertising campaign is to reach to as many people as possible.
You spent a lot of time setting up your business, so you know that it is wise to always do some comparative “shopping” before you buy any advertising. Here are several things you should consider:
• Online advertising is immediately done: any type of print
advertising has to be set up and scheduled; flyers and newspapers may
take several days and an ad
in your local phone book may not come out
until many months down the road.
• Online advertising is more responsive: you’ve decided to offer your
customers a special discount: you can immediately add a coupon and
adjust what you
need to right on your website rather than having to wait
for someone at the print shop or newspaper to get around to it.
• Online advertising is not just cost effective…it is cheaper: you get
more “bang for your buck” online. Rather than having to pay higher
prices for print work
and distribution costs, you can use the money you
save on advertising to add to your merchandise. (An added bonus is that
you’ll also help environmentally
because you’re using little, if any,
natural resources to promote your business! )
• Online advertising can be easily tracked: If you do any sort of print
advertising, the only tangible means of tracking how effective your
campaign is, or at
least part of it, is to use coupons that the
customers have to redeem. Even then, it’s difficult to know exactly who
is responding to any of your advertising.
Online advertising can easily
be measured and broken down into very specific results. Aside from
tracking individual sales, there are ways of tracking which
web pages
have been seen. This is a great tool to use to help you refine your
advertising and be much more responsive to your customers.
• Online advertising works: If it didn’t, it wouldn’t be enticing
advertisers to continue to increase their online advertising
budgets by 25 percent each year!
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